3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people




Featuring the work of over 100 artists and designers from 32 countries, the NGV Triennial surveyed the world of art and design, across cultures, scales, geographies and perspectives. A free exhibition, the NGV Triennial was a celebration of contemporary art and design practice that traversed all four levels of NGV International. 3 Deep were commissioned to establish a highly identifiable campaign supported by an extensive programme of initiatives and communications.

More than 1m people from Australia and across the world visited the inaugural exhibition.
The campaign sought to excite existing and discerning patrons, while captivating and stimulating emerging audiences, supporting partners and media.

Surrounding the new, exciting and thought provoking work, Triennial EXTRA brought together a ten-night festival of dance performance, guest DJs, pop-up bars, architecture, food and conversation.

The graphic signatures established for the campaign permeated throughout all touch points of the exhibition – from museum wayfinding systems, through to branded environments, merchandise and activations.

Related Projects

  • National Gallery of Victoria

    Melbourne Winter Masterpieces

    In a dual presentation of Chinese art and culture past and present, the 2019 Melbourne Winter Masterpieces series at the National Gallery of Victoria presented China’s ancient terracotta warriors alongside an exhibition of new works by one of the world’s most exciting contemporary artists, Cai Guo-Qiang. 3 Deep were commissioned to establish a highly identifiable campaign that presented both exhibitions in accord.

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    Brand Identity

    The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Following a significant review of the NGV brand and communication strategies, audience segments and competitive environment, 3 Deep repositioned the brand and established an integrated program of communications across all branded, campaign, environmental and consumer touch points.

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    Escher X nendo / Between Two Worlds

    Escher X nendo | Between Two Worlds is a groundbreaking exhibition at the National Gallery of Victoria that features the work of Dutch artist M.C. Escher in dialogue with the work of acclaimed Japanese design studio nendo.

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