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The Australian Ballet's 2008 Season signalled a change in audience appetite for full length narrative based works. Much of the credit for this can be attributed to innovators such as Frederick Ashton and Kenneth MacMillan, choreographers who, from the 1950s and 60s reinvigorated the full evening narrative ballet for a new generation. 3 Deep were asked to establish a highly visceral campaign to stimulate emerging patrons, partners and media.

The Australian Ballet's 2008 Season signalled a change in audience appetite for full length narrative based works.

In 2008, the Ballet Imperial programme placed Balanchine’s magnificent tribute to the glory days of Russian Imperial ballet, Ballet Imperial, alongside some of the master Marius Petipa’s greatest moments. Interplay, the most contemporary programme in 2008, marked the company's ongoing contribution to the project Ballets Russes in Australia: Our Cultural Revolution.

Underpinning the need to attract new audiences in a highly competitive entertainment market, the campaign helped position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

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    THE AUSTRALIAN BALLET

    2009 Subscription Season Campaign

    The Australian Ballet's 2009 season was a diverse feast of dance, music and design, cherishing ballet’s traditions while remaining true to the forward-looking spirit of great art. 3 Deep were asked to establish a highly visceral campaign to stimulate emerging patrons, partners and media.

  • 101
  • Arts & Culture • Campaigns • SHARE

    THE AUSTRALIAN BALLET

    2010 Subscription Season Campaign

    The Australian Ballet's 2010 Season focussed on founding artistic director Dame Peggy van Praagh and her influence on the early years of the company. It also signalled the start of a three year celebration as the company moved toward its 50th Anniversary.

  • 102
  • Arts & Culture • Campaigns • SHARE

    THE AUSTRALIAN BALLET

    2011 Subscription Season Campaign

    In 2011, The Australian Ballet commenced celebrations for its approaching 50th anniversary. While the 2010 season focussed on founding artistic director Dame Peggy van Praagh and her influence on the early years of the company, 2011 would celebrate The Australian Ballet’s coming of age.

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