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The Australian Ballet's 2009 season was a diverse feast of dance, music and design, cherishing ballet’s traditions while remaining true to the forward-looking spirit of great art. The season featured the much anticipated return of The Sleeping Beauty and Graeme Murphy’s Nutcracker – The Story of Clara. Plus Firebird, a world premiere from Murphy – his first for the company since the internationally acclaimed Swan Lake. 3 Deep were asked to establish a highly visceral campaign to stimulate emerging patrons, partners and media.

At every level of the organisation, tradition and innovation go hand in hand.

Underpinning the need to attract new audiences in a highly competitive entertainment market, the campaign helped position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

An integrated campaign of ATL and TTL outdoor, print, digital and publishing captured the energy, excitement and diversity of the company while announcing the launch of the season.

The programme featured three of the most exciting choreographers working in ballet. Alexei Ratmansky, Wayne McGregor and Nacho Duato delivered a sophisticated dance experience that fused the classical with the contemporary. As such, our approach to image making and art direction had to capture an incredibly diverse and eclectic repertoire.

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    In 2013 The Australian Ballet presented Masterpieces, a year celebrating the very best in Ballet. Following on from a year of celebration that was the company's 50th Anniversary, 3 Deep were commissioned to establish a highly identifiable subscription season campaign in order to attract new audiences while captivating and stimulating emerging patrons, partners and media.

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