Masterpieces from the Hermitage: The Legacy of Catherine the Great showcases one of the world’s greatest art collections. As one of the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria, 3 Deep were commissioned to establish a visceral and highly identifiable campaign. Featuring works by artists including Rembrandt, Rubens, Velázquez and van Dyck, the exhibition offered an incredible array of works including the finest group of Dutch and Flemish art to ever come to Australia.
The campaign sought to excite existing and discerning consumers, while captivating emerging patrons, supporting partners and media.
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