3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people




Founded more than 25 years ago, Napoleon Perdis Cosmetics is the No. 1 prestige makeup brand in Australia. With a retail footprint of 31 stores and more than 500 independent stockists, the business remains at the forefront of product innovation, makeup education and prestige beauty. Since our first engagement with the brand in 2014 through to our subsequent reappointment in 2019, our work has been focussed on placing customers at the heart of a unique theatre of experience.

As the first stoppable manifestation of active campaigns, the stores arrival experience was designed as a place to align campaign narratives with key product while providing flexibility for merchandising around peak periods such as Christmas. Custom display pods and counters were designed with pleated surfaces and corresponding plinths to provide maximum flexibility for merchandising and product arrangement.

As the beating heart of the business, education has always played a vital role in positioning the business while guiding the delivery of unique service narratives.

As the beating heart of the business, education has always played a vital role in positioning the business while guiding the delivery of unique service narratives and key organisational initiatives such as the Napoleon Perdis Makeup Academy. A core component of our brief was to consider how to embed flexible learning spaces within the store for both practical and theory based Academy sessions while positively impacting the atmosphere and function of the store. Aimed at inspiring Academy students to become long term brand advocates, the space can accommodate two student intakes concurrently and be utilised to share, learn and connect with peers and mentors.

As with all retail brands, it was vital that our store design acknowledge the various stages of client consideration in order to deliver relevant, personalised and inspiring content and products that made the experience more rewarding. From the design of low touch self-service locations through to fully equipped seated areas for high touch engagement, the store provides a variety of ways for clients to shop, discover, learn and play.

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