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Presented in celebration of Phillip Adams BalletLab’s 20th anniversary year, Glory embodies a philosophical ritualising of choreographic traditions, cinema, irreverence and conceptual art. Having evolved from source material including Bach’s Brandenburg Concerti, Hollywood TV sit coms, and artist Yves Klein’s monochrome paintings, this relentlessly virtuosic work culminates in a revelation of the “almighty” through a saturation of the colour pink.

 

Bringing together balletic opulence with seemingly incongruous pop culture references, Glory overstimulates the audience with an abundance of ideas in order to playfully validate and mock the notion of an artist-creator. Capturing the essence of the performance, our campaign delivered a sold out season through an integrated campaign of outdoor, print, advertising and public relations.

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I met God and it was a glorious, absolute reduction to pink and a series of television talk show appearances.
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