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Extraordinary brands for extraordinary people




As prolific as he was influential, Balanchine created over 400 known works, founded the New York City Ballet and choreographed for Hollywood productions and Broadway musicals. In 2004, The Australian Ballet celebrated the centenary of his birth with this spectacular triple bill of some of his best loved masterpieces, each showcasing a different facet of his genius. 3 Deep were commissioned to establish a campaign to help position the work and capture the imagination of existing and emerging patrons, partners and media.

Commemorating the life and work of one of dance’s all time greats.

Related Projects



    Since its debut at the Paris Opera in 1841, Giselle has become one of the world’s most popular ballets, most notably since the influential Marius Petipa’s landmark interpretation in the late 19th century. Programmed as the heritage work within the 2006 season, 3 Deep were commissioned to establish a campaign that captured the spirit of the performance. 

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    2014 Subscription Season Campaign

    The Australian Ballet was founded in 1962 and in 2012 celebrated 50 years as Australia’s best known and most successful arts organisation. As always, 3 Deep's challenge was to position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

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    50th Anniversary Season


    In 2012, The Australian Ballet celebrated its 50th Anniversary. The season, a culmination of a three-year programming arc, featured several new commissions, the return of four iconic ballets, collaborations with large and small Australian dance companies, and a major international gala.

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